Through the promotion of our territory we seek to attract sustainable foreign and national investment, to strengthen foreign trade, to generate inter-institutional alliances that allow us to access international cooperation funds, as well as to develop tourism through the promotion of an appealing destination.

We arose from an inter-institutional alliance between the Mayor's Office of Pereira and the Pereira Chamber of Commerce. Our strategy is governed by the Risaralda internationalization plan. We seek to generate competitiveness, economic growth and constant improvement in the wellbeing of the people of Pereira and Risaralda.

Our geographically strategic location, human talent, business climate, business diversity, quality of life, and economic growth, among others, make us the center of Colombia's golden triangle and the center of the Colombian Coffee Cultural Landscape.